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TRAI's Promotional Text Message Regulations: What Companies Need to Know

TRAI's Promotional Text Message Regulations: What Companies Need to Know

April 25, 2026 Category: Blog

Recent amendments from the regulator regarding bulk SMS messaging are set to ensure customer satisfaction. Businesses now encounter stricter directives including required sender ID verification, information filters to restrict unsolicited messages, and greater transparency for users. Breaching to follow these new regulations can lead to considerabl

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